Do you know how perfect email marketing can
increase your sales and business growth? More than 270 billion emails are sent
every day. Nowadays every company whether small or big is doing email
marketing. But, to fully take advantage of email marketing, you should also
know how to do email marketing well. If you do not know how to do email
marketing or you are just a beginner, then we are sharing all the important
strategies of email marketing here for you. By implementing this you can run a
successful email campaign.
Understanding Needs and Choosing Email Marketing Tools
The first step to starting an email marketing is
understanding your needs and requirements. First of all, you decide how many
subscribers you have to send, how many emails to send in a month total, whether
to retargeting or not and all the other tasks you want to perform. After doing
this select a proper email marketing tool that can fulfill your all needs.
Mailchimp, Getresponse, Aweber, etc are some famous email marketing platforms.
Identify Your Target Audience
In this step, you identify your target audience. If
you target the right audience, you can get a 20 to 30% conversion rate easily. To
identify your right audience you can do many things as you can create a social
media poll, take online surveys, analyze the market, existing customer
analysis, competition analysis, etc. On social media, you can easily know
people's age, profession, likes & dislikes, and other personal details. So,
taking the help of social media is a good choice because there are people from
all categories.
Set Your Goals
After identifying your target audience, you
should set up your goals. Before you start sending emails you have to decide
what you want from your subscribers. Your every email has a specific purpose.
you can define your goals as like - increasing your sales, increase your email
subscriber lists, bring your subscribers for your webinar or seminar, for
taking surveys, etc. You may set your one time, monthly, or annual goals.
Build Your Email List
The targeted email list is the main thing in
email marketing. But, do you know? more than 80% of your site visitors leave
your site without subscribing to your newsletter. The best way to turn your
site visitors into a subscriber is to show them a subscriber popup. You can use
any service like- Optinmmonester, Mail option, Mailchimp to capture email from
your visitors. You can also capture emails by surveys, giveaways, in exchange
for free download and use many other methods. You can also get emails by
running paid ads on Facebook, Google, or Instagram.
Create Email Sending and Followup Schedule
For better conversions, it is necessary for all
the recipients to open the email as soon as possible. For this, you will have
to send the email at a time when more and more people check email. And if
someone does not open the email or does not visit the landing page after
opening, then for that you will have to set a follow-up so that the person
reads the email again and visits the landing page. For all of this, you have to
set up the Email frequency, welcome email timing, retargeted email timing, etc.
Keep in mind that you don't have to send too many emails otherwise, the user
can block your email address or unsubscribe it.
Decide Which Types of Emails to Send
Until you know what kind of emails you have to
send to your subscribers, you cannot gain anything from the subscriber. For
this, it is very important for you to know about promotional emails, subscriber
welcome email, purchase dropout emails, purchase confirmation email,
retargeting emails and emails of all other types. Along with
this, you should also know which email to send after which action of the user
and what should be the purpose of that email.
Create High-quality Email Content
It is known by all that "Content is
king". The same thing applies to email marketing as well. After reading
your email, a user will come to your landing page or not, it is determined on
how the content of your email is. For this, you have to pay attention to every
part of your email. You have to optimize your email subject, heading, image,
every paragraph very well. Also, you should use CTA in a good way. You can do
it yourself or you can also hire expert copywriters.
Track Your Growth and Do Changes
Tracking and analyzing your growth and actions is
very important for any business. The same thing you have to do in email
marketing. In email marketing, you have to periodically check your growth,
whether your strategy is working or not, where it is going right and where it
is going wrong, and what should be changed. According to this report, you will
also have to change your strategy from time to time.
Conclusion
If you implement all these strategies well then
you will definitely benefit. Apart from this, you can make changes in your
strategies according to your growth report. If you have any questions related to
email marketing you can ask in comments. You can also share your advice in the comment section below.
