Surely, you will have seen in recent months a sharp increase
in pages that share videos on Facebook. Since in 2018, the social network began
to favor this type of content to the detriment of others such as links or
images (let alone YouTube videos), companies have jumped on the bandwagon of
videos, and each time we find more in our news feeds.
But, even if they are simple videos to create, at least for
companies that have the necessary equipment and
professionals, for the rest of us mortals, those who practice what I like to
call Social Media DIY, it is still challenging. It also requires time that we
do not have in our day to day, in addition to expensive and complicated
equipment to obtain.
Luckily, some effortless tools can help us in this task, and
that will allow us, relatively quickly and inexpensively, to create videos of
this style. So we can share on our Facebook pages to increase the much-desired
reach, the holy grail of social media managers right now on this social
network.
We will recommend FlexClip,
which is an online video maker that allows us to edit videos in a very simple
way. By merely adding the fragments that we have previously recorded (it also
allows you to do it with photos), it can be edited and downloaded in an
intuitive interface. Besides, through a series of predefined templates,
FlexClip will allow us to finish the videos in minutes. This, which could seem
to give us a medley of scenes or photos placed one after the other, becomes, in
this case, an interesting work. Because one of the FlexClip virtues is that it
adapts all the transitions and effects to the music we have chosen, which gives
the result a much more elaborate appearance than other similar applications.
Especially remarkable is the result achieved with images (we already know what
it costs to record videos on which occasions).
In addition, the music that it proposes to us in each of the
templates, although they are not many, they do have a much higher quality than
those that we can obtain, for example, from the YouTube music bank.
Of course, another of its strengths is the fact of being
able to add text to the videos, something that, as I mentioned before, is the
order of the day in any successful video on Facebook. FlexClip allows us to add
it between scenes, as titles, or embedded within the video, as a subtitle. In
this way, when combining images with explanatory texts, we will have a result
very similar to that of these successful videos that we are so used to seeing.
And although we have to limit ourselves to a series of templates, all of them are
customizable, as is the montage itself or the duration of the video. And all
this with the advantages for many of being able to do everything from the
Chrome browser. Because nowadays, although it is very pro to take the reflex
and assemble all the recording equipment, we have mobile phones with very
powerful cameras, which already give us an excellent quality of the recording.
Going to a special event or place, recording video or taking photos, and then
assembling everything with FlexClip does the work to create this type of
content much easier and more effective.
