Online shopping is no longer a new phenomenon; it began in July 1995, with Amazon as an online bookstore. However, this trend has recently evolved, allowing people to shop online from anywhere, at any time, without having to sit in front of a computer or laptop. So, yes, we are discussing eCommerce apps.
With the evolution of online shopping and the emergence of eCommerce apps, mobile application development companies have also increased. However, with an ever tough competition among online mobile applications, mobile application development companies found themselves in the same level of competition.
As a mobile application development company to stand out, there are some tips to ensure that your mobile application stands out. How is that possible? By increasing user engagement. Here are nine tips to increase user engagement for an eCommerce app to make this easier for any mobile application development company.
1. Make the app easily searchable to increase organic traffic.
Optimize the app for app stores (ASO)
ASO is search engine optimization for mobile apps. It makes it easier for users to find your app in app stores by using keywords and categories, nearly doubling the number of downloads.
2. Make Use of Referral Marketing
Referral marketing is a user acquisition model that involves recommending products to friends in exchange for a reward. The mechanics are straightforward. A referral program member (referrer) receives an affiliate link or a unique promotional code, motivates others (referees) to follow the link, and rewards after a successful conversion.
3. Create a Community
Almost every eCommerce mobile app development company establishes a community on one of the social media platforms. A branded in-app community, on the other hand, is a more powerful tool than social media.
Companies with a community within their app get 100 percent reach to their users, whereas social media platforms only get up to 5.2 percent organic reach. As a result, brands must pay for advertisements to reach their users. As a result, we recommend creating an in-app community to save money and increase organic traffic.
4. Keep Using the Power of Social Media Marketing
If you choose to create your in-app community rather than using social media platforms, that doesn't mean you have to abandon social networks entirely. Instead, you can use them to promote your eCommerce mobile app and generate buzz about your company.
Consider Influencer Marketing as a strategy. Its a method of advertising products and services through the use of influencers. The key feature of this marketing tool is that it does not appear to be a standard advertisement: the ad is displayed in a native format as a recommendation.
5. Begin By Introducing the User to Your App
To guide users, a mobile app development agency uses several "introductory" screens in mobile apps. They are usually displayed immediately after the app is launched. This first encounter with the app determines whether the user will continue to use it or delete it after a few sessions.
6. Personalize the User Experience
One of the most visible trends in recent years has been the personalization of mobile applications. Individual attention to the customer is becoming the new normal. Personalization is the process of tailoring specific functionality to a user's behavior pattern.
An app with personalization features suggests actions that the user could perform but would have spent too much time looking for if not prompted. This should make it easier for users to purchase or solve another problem using the eCommerce mobile app.
7. Monitor In-App Events and Perform A/B Testing
Before optimizing the user funnel, you must first identify the points at which users fail to convert. Then, you can learn which channels deliver high-value users by measuring engagements such as installs, purchases, and registrations.
8. A/B Testing
A/B testing is a powerful marketing tool that can help you improve your app's performance. For example, A/B tests can help you increase the conversion rate of landing pages, select the best ad titles in ad networks, and improve search quality.
9. Use Deep Linking
Deep linking is a technology that allows you to direct a specific user to a mobile app page. In addition, mobile statistics services enable you to categorize app users based on their actions. For example, you can create a segment of users who ordered a particular product at a specific time.
Conclusion
Having an eCommerce mobile app; must also function properly and generate revenue for you with each converted user. All of these tips are helpful when the mobile development company you hire is the best among all. Only then can you have the results you want.
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